What is a "Brand"?
Fundamentally, your brand is all about parity and differentiation,
delivered consistently. It's more the
way you
do it, not what you do.
Your brand exists totally in the mind of your customers. Eighty
percent of it is intangible - the overall feeling about
you that a customer or client gets, based on all of the experiences
he/she has with your business.
Tangible aspects of branding include logos, advertising, product,
packaging, symbols… but these are only the tip of the
brand iceberg.
BrandUp's Branding Model
To give you the vital edge on competitors, BrandUp's branding
model has been developed along the lines of the 4D model created
by Thomas Gad and used by Virgin, Starbucks, Nokia, Ikea, Nike,
Adidas and many other famous names.
Whether yours is a start-up business or you need to refurbish
and revitalise your brand, the BrandUp model has the proven formula.
Applying the BrandUp Brand Code
Your BrandUp Brand Code is a tool that can be used everyday in
your business to help measure every aspect of your business,
including your presentation, recruitment process, advertising,
partnerships, merchandising, website, sales
strategies, brochures, standards, phone manner and more.
Construction and BrandUp
Irrespective of size, every construction should be purpose-built,
with the needs of future customers in mind. With competition
currently growing at a fierce pace in the marketplace, future
building designs must align with the proposed tenant’s
brand to make sure that tenant is best able to deliver their
products or services consistent with its future brand.
In Australia, BrandUp’s unique branding process is facilitated
by brand coach Bruce Nichols.
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